Passionnante about beautiful perfumery, perfumery that takes its time and enhances the most beautiful raw materials. In fact, perfumery before it got carried away and far from the hurly-burly of product launches lacking creativity and quality.
We told ourselves that we were probably not alone in no longer believing in perfume or wanting to wear perfume and that, like us, you were looking for something different.
We believe that perfume is essential to our well-being. That it is as important as a sport, yoga or a relaxation session. It improves your mood, soothes the mind and stimulates the endorphins!
We then felt we had to convince you to put perfume back at the heart of your lives, to use it and abuse it!
And to do so…
We decided to go back to basics and prove that another path does exist. We want to do what others don’t: shake up the perfume industry so you do not have to choose between a #beauparfum* and a « good » perfume.
We wanted to prove that it is possible to own a #beauparfum*, conscious and well-made at a fair price!
We didn’t want to compromise. We wanted it all! We think that a perfume has to celebrate « le Bon, le Bien & le Beau ».
We believe that it has to make you smile 😃, that you can better appreciate your perfume if it is presented in a beautiful packaging. We think that a perfume has to respect both nature and those who wear it and that it has to be made in France with love.
We want perfumes that gather the most beautiful raw materials - safe and long-lasting perfumes.
We aim at creating a clean, addictive and feel good perfume routine.
We create beautiful perfumes that fit your lifestyle and reality. We want them for real life, easy to wear in any occasion. We believe that a perfume has to celebrate who you are and induce emotions. That’s what perfume is about, isn’t it?
Are you ready to join the movement #happypeopleuseperfume?
But what is a #beauparfum* ? For us ...
*⎨bo paʁfɛ̃⎬— The French way to say: #beautifulperfume
1. A #beauparfum is the result of nature
Nature overflows with premium raw materials. We choose to enhance them by using the most precious raw materials with full traceability. We always prefer to use ingredients in their natural state rather than synthetic copies. Nevertheless, we will use synthetic ingredients when they are the right and necessary choice for the good balance for a perfume. Or when the natural version does not meet our commitment to ethical and environmental respect for producers.
2. A #beauparfum is environmentally committed
We have chosen to strive for easily recyclable and reusable packaging : recycled paper & cardboard, organic pigments for our serigraphs, vegetable inks and glues for our packaging, recycled and recyclable materials. 90% of our components are French and the remaining 10% are Italian. We will always chose to favour local employment and call upon local ressources to reduce our transport related carbon footprint. Our transport and manufacture processes are designed to reduce our ecological impact.
3. A #beauparfum must simply be beautiful
A beautiful perfume must be presented in a beautiful flacon. Why choose between exquisite raw materials and a beautiful flacon? At Teo Cabanel, beautiful perfumery is not only offering fragrances with an impeccable composition. It is also presenting them in the most beautiful bottles. We believe it is also a way to rekindle a love of beautiful perfumes. We have therefore chosen to pay particular attention to the design of the bottle, to offer each one a recognizable style and adorn them with the most beautiful finishing touches.
4. A #beauparfum is rich
Our formulas are rich, generous, full of nuances and assemble a large number of ingredients. That is what renders them unique and exceptional. It is this richness which allows our fragrances to reveal a variety of facets over the hours. These nuances allow our perfumes to personalize and adapt to each type of skin. Let them surprise you!
5. A #beauparfum is made in France with love.
For us, a beautiful perfume is a French perfume! Above all, we wish to preserve, encourage and promote the know-how of French Haute Parfumerie. The selection of our raw materials, juice manufacturing and maceration takes place in Grasse (the cradle of the French perfume industry, listed as a a UNESCO World Heritage Site for its perfume-related know-how). Bottling and boxing up takes place in a factory located less than 25 kilometers away from our offices and warehouse.
6. A #beauparfum should be unique
We are passionate about creating rare and original perfumes which stand out from what is currently on offer. Our perfume collection is the result of complete creative freedom. Distanced from commercial constraints, we allow ourselves the freedom to chose raw materials and unexpected harmonies to create unique perfumes with true personalities.
7. A #beauparfum should be personal
We want to offer you new fragrances: original, intimate, to create your own personal aura. Your perfume should be in harmony with, and, enhance you. Since it plays an important role in your well-being it should be in perfect alchemy with your personality and state of mind. We truly believe that every woman, every man is unique and deserves a perfume which is hers/his alone.
8. A #beauparfum is long-lasting
Wether you wish to sign your presence or adopt a more personal wake, a beautiful perfume should accompany you throughout the day. It must therefore have excellent long-lasting properties. The association between the richness of our raw material formulas and a long maceration give our perfumes their irreproachable olfactive power. Let them evolve on your skin and judge their tenacity for yourself!
9. A #beauparfum takes time
A beautiful perfume requires time: the time to do things right, the time for the essences to mix, to balance and reveal their true personality. Thus, we have chosen to respect these long periods of maceration to optimize our fragrances. This precious time is worth every minute!